by Len Williams | Nov 5, 2026 | Uncategorized
Publishing information that’s not been written about elsewhere is probably the surest method of promoting your brand in the era of AI overviews. Here’s the why and the how. In the last few years, organic traffic to most marketing blogs has collapsed. For...
by Len Williams | Oct 30, 2026 | Uncategorized
SO, YOUR report is getting rather unwieldy. Dozens of colleagues have left comments. It seems to keep getting longer by the day. You’ve read it more times than your favourite novel. But it’s still not quite right. This is where a report editor comes...
by Len Williams | Oct 21, 2026 | Uncategorized
Over the years, I’ve written thousands of product listing pages (PLPs) for eCommerce websites. From sportswear to supermarkets, home decor to healthcare, I’ve produced PLP copy that helps websites rank higher in SERPs and increases sales – often quite...
by Len Williams | Jul 9, 2024 | Uncategorized
Using statistics and data is an excellent way of summarising your arguments and shows readers that your article is backed up by research. From an E-E-A-T perspective they’re pretty much essential too. By linking to reliable sources of data, that tells Google your...
by Len Williams | Jun 26, 2024 | Uncategorized
When it comes to content marketing, your company’s in-house experts are a gold mine of information. Think about it: They work directly with your customers and know their pain points They design updates to your products They invent incredible things They do...