Portrait photo of Len Williams, Freelance Copywriter

Helping you communicate your value and drive sales

Your organisation does impressive things.

But without an effective communication strategy, your customers won’t understand what you can offer them.

And that’s where I come in.

I work with engineering, technology, healthcare and eCommerce companies to deliver:

More website traffic

More customer enquiries

More customer sales

Better brand positioning

High quality content

Freelance copywriter in London

I am a London-based freelance copywriter who can help you to explain what your organisation does, the goods you sell, and the value you deliver. I specialise in copywriting for engineeringtechnologyhealthcare, and eCommerce, and also have plenty of experience in other sectors too.

I will work closely with you to understand your brand, your vision, and how you want to talk about your products and services. I then produce a wide range of content to educate people about what you do, get them excited, and get them to pick up the phone.

My freelance copywriting services 

Blog Writing

I write thoroughly researched blogs that demonstrate your company’s expertise and draw visitors to your website.  

Case Studies

I produce detailed case studies (and can interview your clients) to showcase real-world examples of how your solutions make a difference.

Editing

From reports to industry magazines through to entire books, I bring attention to detail and rigour to editing your content, and can take on projects large and small. 

Whitepapers

I write whitepapers using original research, interviews with your subject matter experts and insights that demonstrate your company’s value. 

eBooks

I create informative and engaging eBooks on a variety of topics, designed to educate and offer valuable insights.

SEO Copy

I’ll work with you to define keywords and write natural, SEO copy for website pages, product descriptions and social media. 

Press Releases

I craft attention-grabbing press releases that convey your company’s latest news. I also work as a journalist – so I know what good looks like!

Category Pages

Category pages are a vital tool for eCommerce brands. I produce high quality SEO category pages in your brand’s tone of voice. 

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Alex Meredith - Digital Marketing Manager - Epsy

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"Len is a consummate professional who I've had the pleasure of working with over the past several years. Through this time our website traffic has surged from zero to tens-of-thousands per month, based largely on the thoroughly well researched articles with an SEO focus Len has written for us. He has also done a fantastic job in turning difficult medical jargon into easily digestible layman terms for our audience. I'd highly recommend working with Len. "

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Dave Hodkinson - CEO - Xace

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"Len has consistently delivered to us interesting and well written articles, since the early stages of our company. Len has a great ability to have a range of topics and requests dropped on him, and from that can produce original content that reads like he’s been in the particular industry for many years. Some of our best performing articles have come from Len. I would recommend very, very highly". 

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Craig P - SEO Project Manager - Marketing Agency

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"Len is one of the most reliable copywriters I've had the pleasure of working with. His attention to detail and understanding of brand tones of voice has helped to create world class commercial and informational content for a number of brands we work with. Len always goes the extra mile by conducting his own research to truly understand a topic, and will always ensure that any work delivered is to the highest standard."

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Stéphane Viaud-Murat - CEO - Mi4

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"Len has provided support writing B2B content about complex technology and engineering topics for a variety of our clients since 2019. We are very satisfied with the quality of his work. He has the capability to make material which is technical in nature come alive. Also he has some very good ideas. Recommended."

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Catherine Cywinska - Growth Marketing Manager - Backlight Streaming

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"Since 2019 Len has worked closely with our team, offering valuable support producing case studies, whitepapers, blogs and social media posts. We would be very happy to recommend him!"

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Sonny Seghal - CEO - Transputec

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"We have been impressed by the well-researched whitepapers Len has produced for us. He's able to write engagingly about complex topics, and turns around large projects fast".

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About Me

I launched as a full time freelance copywriter in early 2018 after working for three years as the head of content at a marketing agency. My client list includes major engineering firms, tech companies, membership associations, and international organisations, as well as a variety of marketing agencies. I have clients on five continents.

I am a London-based copywriter but I love to work remotely from further afield – I’ve been lucky enough to work from Colombia, Thailand, France, Spain and India. I enjoy learning languages (I speak French and Spanish), cooking, reading and playing squash.

Contact me about your project and request a quote today – I will get back to you within 24 hours or less.

Whether you want to enquire about blog copywriting, content marketing campaigns, SEO projects or long-form whitepapers, I’d love to hear from you. Fill in the form, and I’ll get back to you shortly. Alternatively, email or call me using the details below. 

Email me: [email protected]

Call me: +44(0)7423553106

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